The Team Behind the Mission

G.S. Howe Publishing was not built to sell products. It was built to serve a community — one that already exists, already carries the weight, and rarely gets recognized for it.

The G.S. Goon Squad is that community.

Who We Are

The Goon Squad is made up of three groups who understand service from the inside:

• Veterans — Those who wore the uniform and carry what came with it. The mission does not end at discharge.
• Providers — Healthcare professionals, VA clinicians, and federal workers who show up for veterans every day. They are not bystanders. They are part of the line.
• Caregivers — Families, spouses, and support systems who carry the weight without always being seen. They hold the line from behind it.

Three parts. One team.

The Mission

The G.S. Series was written around the relationship between the provider and the veteran — because that relationship matters, and it is not talked about enough. The books are not theory. They are built from experience, written for people who live this work.

The merchandise exists for the same reason. Every item in this store is connected to the mission — to honor service, support one another, and continue the work beyond the uniform.

This is not a catalog. It is a standard.

Nobody Holds the Line Alone

That is not a slogan. It is the foundation of everything here. Whether you are a veteran navigating the system, a provider trying to do right by your patients, or a caregiver holding everything together at home — you are part of this team.

The G.S. Goon Squad exists to make sure you know it.

Read with purpose. Wear the standard. Join the squad.